Who does not know the evils of war cannot appreciate its benefits.
Sun TzuRead
Supreme excellence consists in breaking the enemy's resistance without fighting.
Interpretation
True mastery is achieving victory without direct conflict.
This quote by Sun Tzu suggests that the highest form of success in conflict is not to engage in battle, but to overcome the adversary's resolve or willpower. It emphasizes strategy, intelligence, and psychological warfare over brute force.
In practice
In a business negotiation, applying this principle can lead to winning concessions from the other party without ever having to argue.
Who does not know the evils of war cannot appreciate its benefits.
Great results, can be achieved with small forces.
To capture an enemies army is better than to destroy it.
The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
You can ensure the success of your attacks if you only attack places that are undefended. You can ensure the safety of your defense if you only hold positions that cannot be attacked. Therefore, that general is skillful in attack whose opponent does not know what to defend; and he is skillful in defense whose opponent does not know what to attack.
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
I sometimes feel that if your book sells more than 20 years, then there's something in it that you can say, gee, I did something that endures, that's timeless
There are so many things that we are capable of, that we could be or do. The potentialities are so great that we never, any of us, are more than one-fourth fulfilled.
He that cannot reason is a fool. He that will not is a bigot. He that dare not is a slave.
An angry man opens his mouth and shuts his eyes.
Imagination is the source of all human achievement.
For want of self-restraint many men are engaged all their lives in fighting with difficulties of their own making.
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