Regret what? That secret operation was an excellent idea. It had the effect of drawing the Russians into the Afghan trap and you want me to regret it? The day that the Soviets officially crossed the border, I wrote to President Carter. We now have the opportunity of giving to the USSR its Vietnam war. Indeed, for almost 10 years, Moscow had to carry on a war unsupportable by the government, a conflict that brought about the demoralization and finally the breakup of the Soviet empire.
In the technotronic society the trend would seem to be towards the aggregation of the individual support of millions of uncoordinated citizens, easily within the reach of magnetic and attractive personalities exploiting the latest communications techniques to manipulate emotions and control reason.
Interpretation
What this quote means
The quote warns about how modern communication can manipulate individual thoughts and emotions through charismatic leaders.
Zbigniew Brzezinski highlights the dangers of a technologically advanced society where uncoordinated individuals can be swayed by the charisma of influential figures. He emphasizes that these personalities exploit communication technologies to manipulate emotions, potentially leading to a loss of rationality among the populace. This notion raises concerns about the collective vulnerability of society to emotional manipulation, particularly in political and social contexts.
Themes
In practice
Example use cases
During a seminar on media influence, this quote can be used to illustrate how technology impacts public opinion.
More from Zbigniew Brzezinski
All quotes →During the twentieth century, men fought on behalf of nationalism. Yet the wars they fought were also engendered by dislocations in world markets and by social revolution stimulated by the coming of the industrial age.
Constant reference to a 'war on terror' did accomplish one major objective: It stimulated the emergence of a culture of fear.
Iraq may have been a preview of that, but it's still redeemable if we get out fast. In a war with Iran, we'll get dragged down for 20 or 30 years. The world will condemn us. We will lose our position in the world.
The congressional role in declaring war is especially important not when the United States is the victim of an attack, but when the United States is planning to wage war abroad.
There may be circumstances in which damaging our relationship with countries over human rights is counterproductive and the benefits to human rights may be very small because of our limited capacity to enforce our stance. That was the dilemma the United States faced after Tiananmen Square.
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The technology keeps moving forward, which makes it easier for the artists to tell their stories and paint the pictures they want.
I never thought, in my lifetime, that you'd be able to watch movies, read books and listen to music from a phone, but I guess the technology of tomorrow is here today.
I confess that in 1901 I said to my brother Orville that man would not fly for fifty years.
People thought I was crazy thinking about a phone you can just put in your pocket.
It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
If you just hold your cell phone for 30 seconds and think backwards through its production, you have the entire techno-industrial culture wrapped up there. You can't have that device without everything that goes with it.