The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.
Raymond LoewyRead
Between two products equal in price, function and quality, the one with the most attractive exterior will win.
Interpretation
What this quote means
The visual appeal of a product can influence consumer preference, even when quality and functionality are identical.
Raymond Loewy's quote emphasizes the importance of aesthetics in product design. It suggests that when two products are equal in price, function, and quality, consumers are likely to choose the one that looks more appealing. This highlights the significant role that first impressions and attractiveness play in consumer decision-making, indicating that design can be as crucial as performance in a competitive marketplace.
Themes
DesignAestheticsConsumer BehaviorMarketingProduct Appeal
In practice
Example use cases
During a marketing presentation, to emphasize the importance of product design.
More from Raymond Loewy
All quotes βGood design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Raymond LoewyRead
Between two products equal in price, function and quality, the better looking will outsell the other.
Raymond LoewyRead
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.
Raymond LoewyRead
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