If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.
Michael BierutRead
If typography is calling attention to itself, it's taking that attention away from what the words are saying.
Interpretation
What this quote means
Typography should enhance the message of the words rather than distract from it.
In this quote, Michael Bierut emphasizes the importance of typography in communication. He argues that when typography draws too much attention to itself, it overshadows the actual content and meaning of the words, suggesting that good design should serve to support and amplify the message rather than detract from it.
Themes
TypographyDesignCommunicationWordsAttention
In practice
Example use cases
In a graphic design workshop, to explain the importance of layout, I might say, 'Remember, if typography is calling attention to itself, it's taking that attention away from what the words are saying.'
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