We have to compete in a universe of 200 networks, so we have to carve out our own niche, and to me, that niche is just basic shoe-leather journalism with some good journalists at the helm you can trust as presenters.
Interpretation
The quote emphasizes the importance of finding a unique position in a crowded media landscape and relying on trustworthy journalism.
Walter Isaacson stresses the need for media outlets to distinguish themselves in a highly competitive environment filled with numerous networks. He advocates for 'shoe-leather journalism', which is traditional reporting that relies on hard work and credible journalists who can be trusted to present the news effectively, thereby ensuring the integrity and quality of the information delivered to the public.
In practice
This quote could be used in a discussion at a journalism conference about maintaining integrity in reporting.
I visited Jobs for the last time in his Palo Alto, Calif., home. He had moved to a downstairs bedroom because he was too weak to go up and down stairs. He was curled up in some pain, but his mind was still sharp and his humor vibrant
I've always had an abundance of material about the subjects of my biographies.
Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change.
for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve likes to be, in both his products and his stores.
What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.
When there are multiple versions of a story, you really have three ways to go. You can pick the most sensational version. You can try to balance things in your gut to get to what you think is the honest truth. Or you can err on the side of kindness.
Give news a little more time, and don't request that they also, in their news time, entertain. We're not entertainers. We're journalists. And we need more time to do our job well.
Whenever you're reporting, there's always something you can't say or write, but the questions, you always want to get as close to that line as possible. You want to ask the tough questions.
If an investigative reporter finds out that someone has been robbing the store, that may be 'gotcha' journalism, but it's also good journalism.
Journalism, some huge percentage of it, should be devoted to putting pressure on power, on nonsense, on chicanery of all kinds and if that's going to invite a lawsuit, well, bring it on.
I feel no compulsion to be a pundit. As a matter of fact, I really don't have that much to say about most things. Working with hard news satisfies me completely.
I joined the 'Times' in 1972, and I came with the mark of Cain on me because I was clearly against the war. But my editor, Abe Rosenthal, he hired me because he liked stories. He used to come to the Washington bureau and almost literally pat me on the head and say, 'How is my little Commie today? What do you have for me?'
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