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All warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are to lure him; feign disorder and strike him. When he concentrates, prepare against him; where he is strong, avoid him. Anger his general and confuse him. Pretend inferiority and encourage his arrogance.
Sun Tzu
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Interpretation

What this quote means

The quote emphasizes the importance of strategy and manipulation in warfare.

Sun Tzu's quote highlights the fundamental role of deception in military strategy. It suggests that one must be cunning and adaptable, deceiving the enemy about one's own strengths and weaknesses while misleading them to create an advantageous position for oneself. This principle not only applies to warfare but can also be interpreted in broader contexts such as competition and negotiation.

Themes

WarfareDeceptionStrategyManipulationConflict

In practice

Example use cases

During a negotiation, one might use this quote to emphasize the need for strategic communication.

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If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
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