There's no difference between a pessimist who says, "Oh it's hopeless, so don't bother doing anything." and an optimist who says, "Don't bother doing anything, it's going to turn out fine anyways. Either way, nothing happens."
Yvon ChouinardRead
No young kid growing up dreams of someday becoming a businessman. He wants to be a fireman, a sponsored athlete or a forest ranger The Lee Iacoccas, Donald Trumps, and Jack Welchs of the business world are heroes to no one except other businessmen with similar values.
Interpretation
Children aspire to heroic and adventurous careers, not typically business roles.
In this quote, Yvon Chouinard highlights the disparity between childhood dreams and the adult world of business. He suggests that while children dream of exhilarating and heroic professions like firemen or athletes, the business figures admired in society often lack that same heroic appeal to the younger generation, indicating a disconnect between entrepreneurial success and childhood aspirations.
In practice
During a graduation speech to inspire students to follow their true passions rather than just lucrative careers.
There's no difference between a pessimist who says, "Oh it's hopeless, so don't bother doing anything." and an optimist who says, "Don't bother doing anything, it's going to turn out fine anyways. Either way, nothing happens."
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Evil doesn’t have to be an overt act; it can be merely the absence of good. If you have the ability, the resources, and the opportunity to do good and you do nothing, that can be evil.
The future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.
In a period of economic downturn, the overwhelming instinct is to pare back, cut costs, and lay off. If you do that, do so with your strategy in mind. The worst mistake is to cut across the board. Instead, reconnect and recommit to a clear strategy that will distinguish yourself from others.
The greatest change in corporate culture - and the way business is being conducted - may be the accelerated growth of relationships based... on partnership.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
I think I've realized that business and being polite [don't] match. You can be fair, but me being polite was not me being fair to myself.
Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.
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