The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
Interpretation
What this quote means
Marketers must be innovative and adaptable; otherwise, they become obsolete.
Seth Godin emphasizes that in the ever-evolving field of marketing, the ability to create, design, and adjust products is essential. A marketer who fails to innovate or keep pace with changing market demands will ultimately find themselves irrelevant or 'deadwood' in a competitive landscape.
Themes
MarketingInnovationAdaptationProduct DesignCreativity
In practice
Example use cases
This quote can be used in a marketing seminar to inspire creativity among marketers.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
Seth GodinRead
Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
Seth GodinRead
Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
Seth GodinRead
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Seth GodinRead
Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth GodinRead
Similar quotes
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
William BernbachRead
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Jay BaerRead
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Brand is not what you say it is. It’s what they say it is.
Marty NeumeierRead
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Roy H. WilliamsRead
Advertising doesn't create a product advantage. It can only convey it.
William BernbachRead