The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
Interpretation
What this quote means
Marketers must be innovative and adaptable; otherwise, they become obsolete.
Seth Godin emphasizes that in the ever-evolving field of marketing, the ability to create, design, and adjust products is essential. A marketer who fails to innovate or keep pace with changing market demands will ultimately find themselves irrelevant or 'deadwood' in a competitive landscape.
Themes
MarketingInnovationAdaptationProduct DesignCreativity
In practice
Example use cases
This quote can be used in a marketing seminar to inspire creativity among marketers.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
Seth GodinRead
Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
Seth GodinRead
Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
Seth GodinRead
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Seth GodinRead
Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth GodinRead
Similar quotes
The more informative your advertising, the more persuasive it will be.
David OgilvyRead
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David OgilvyRead
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
David OgilvyRead
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Philip KotlerRead
Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
Stephen KingRead
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Simon MainwaringRead