The average TV commercial of sixty seconds has one hundred and twenty half-second clips in it, or one-third of a second. We bombard people with sensation. That substitutes for thinking.
Interpretation
The quote illustrates how modern advertisements use rapid imagery to overwhelm viewers, replacing deep thought with sensory stimulation.
Ray Bradbury critiques the nature of television advertising, highlighting how commercials, filled with numerous quick cuts, distract viewers and diminish their capacity for critical thinking. He suggests that rather than prompting thoughtful engagement, these sensory bombardments serve as a shortcut that undermines meaningful reflection.
In practice
In a speech about the impact of media on society.
I've written about 2,000 short stories; I've only published 300 and I feel I'm still learning. Any man who keeps working is not a failure. He may not be a great writer, but if he applies the old fashioned virtues of hard, constant labor, he'll eventually make some kind of career for himself as a writer. Ray Bradbury, 1967 interview (Doing the Math - that means for every story he sold, he wrote six "un-publishable" ones. Keep typing!)
I never went to college, so I went to the library.
There must be something in books, something we canβt imagine, to make a woman stay in a burning house; there must be something there. You donβt stay for nothing.
I think the sun is a flower, That blooms for just one hour.
The first thing a writer should be is - excited. He should be a thing of fevers and enthusiasms. Without such vigor, he might as well be out picking peaches or digging ditches; God knows it'd be better for his health.
You can't try to do things; you simply must do them.
We are inhibited from aggression by the presence of another face, another person. We're aware that we're with a human being. On the Internet, we are disinhibited from taking into full account that we are in the presence of another human being.
While nations protect their physical borders, tech platforms leave digital borders wide open.
If I had time and a hammer, I'd track down every bootleg copy and smash it.
Do I really want to do a mobile game that's one of 300,000, where discoverability is everything? You really have to have a little more sizzle on the steak. I would rather be one of 100 apps for Google Glass than one of 300,000 for iOS and Android.
You talk as if a god had made the Machine," cried the other. "I believe that you pray to it when you are unhappy. Men made it, do not forget that. Great men, but men. The Machine is much, but not everything.
Now anybody can make music at home, and you can hear music on any computer without having to buy it. Everything is apparently better with all the machines we have now, but at the same time, the quality of life is not improving.
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