Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
I want to make beautiful things, even if nobody cares.
Interpretation
The quote expresses a desire to create art for its own sake, regardless of public appreciation or validation.
Saul Bass emphasizes the intrinsic value of creating beauty through art, suggesting that the process and personal fulfillment of making beautiful things are more important than whether or not they receive recognition or appreciation from others. This perspective highlights the significance of artistic expression as a means of self-actualization and personal joy, rather than a pursuit for external validation.
In practice
This quote could be used in an art class to inspire students to focus on their creative process rather than external validation.
Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Logos are a graphic extension of the internal realities of a company.
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.
But what is art other than revealing human nature?
I can't stand directors who try to micro-manage everything. When it happens these days I just walk off set, saying if they don't like the way I'm doing it they can get someone else.
An artist's job is to surprise himself. Use all means possible.
I was told stories, we were all told stories as kids in Nigeria. We had to tell stories that would keep one another interested, and you weren't allowed to tell stories that everybody else knew. You had to dream up new ones.
I think you have to control the materials to an extent, but it's important to let the materials have a kind of power for themselves; like the natural power of gravity, if you are painting on a wall, it makes the paint trickle and it drips; there is no reason to fight that.
Most architects think in drawings, or did think in drawings; today, they think on the computer monitor. I always tried to think three dimensionally. The interior eye of the brain should be not flat but three dimensional so that everything is an object in space. We are not living in a two-dimensional world.
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