Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.
Interpretation
What this quote means
Saul Bass highlights the importance of using a single, powerful symbol for branding in advertising and film.
In this quote, Saul Bass reflects on his innovative approach to design in film advertising by using a single, distinctive logo for 'The Man With the Golden Arm.' This approach marked a departure from the convention of using multiple symbols and images, emphasizing the power of simplicity and strong visual identity in branding.
Themes
LogoBrandingDesignAdvertisingSimplicityArt
In practice
Example use cases
In a marketing presentation about creating memorable brand logos.
More from Saul Bass
All quotes βIn the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
Saul BassRead
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul BassRead
I want to make beautiful things, even if nobody cares.
Saul BassRead
Logos are a graphic extension of the internal realities of a company.
Saul BassRead
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
Saul BassRead
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