In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
A cautious creative is an oxymoron.
Interpretation
What this quote means
Being overly cautious can stifle creativity.
The quote by George Lois emphasizes that true creativity requires boldness and risk-taking. If one is too cautious, they hinder their ability to innovate and express original ideas, which is essential for any creative endeavor.
Themes
CreativityCautionInnovationBoldnessRisk
In practice
Example use cases
A speaker at a creative workshop could use this quote to encourage attendees to take risks in their projects.
More from George Lois
All quotes βYou can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
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In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
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