It is in books, poems, paintings which often give us the confidence to take seriously feelings in ourselves that we might otherwise never have thought to acknowledge.
Alain De BottonRead
The central task for a business is to make a profit. The challenge is to make a profit by doing things which are genuinely good for people and good for societies.
Interpretation
A business's primary goal is to be profitable, but it is essential to achieve this by positively impacting people and society.
This quote highlights the dual mission of businesses today: while the fundamental objective is to generate profit, the method of achieving this profit is increasingly scrutinized in terms of its ethical implications. Alain De Botton suggests that businesses have a responsibility to ensure that their operations not only benefit their own bottom line but also contribute positively to society and the well-being of individuals.
In practice
In a business ethics class to illustrate the importance of ethical profit-making.
It is in books, poems, paintings which often give us the confidence to take seriously feelings in ourselves that we might otherwise never have thought to acknowledge.
Taking architecture seriously therefore makes some singular and strenuous demands upon us...It means conceding that we are inconveniently vulnerable to the colour of our wallpaper and that our sense of purpose may be derailed by an unfortunate bedspread
The more closely we analyze what we consider 'sexy,' the more clearly we will understand that eroticism is the feeling of excitement we experience at finding another human being who shares our values and our sense of the meaning of existence.
Good books put a finger on emotions that are deeply our own - but that we could never have described on our own.
The challenge of modern relationships: how to prove more interesting than the other's smartphone.
It is the most ambitious and driven among us who are the most sorely in need of having our reckless hopes dampened through immersive dousings in the darkness which religions have explored. This is a particular priority for secular Americans, perhaps the most anxious and disappointed people on earth, for their nation infuses them with the most extreme hopes about what they may be able to achieve in their working lives and relationships.
Owning a popular sports team is very different than any other type of business. They don't throw parades when Apple has the biggest quarter in corporate history. People don't call and email asking for anyone from the team to come visit their sick child. They don't cry as they request a jersey of their child's favorite player to be buried with them.
In business, staying focused requires that you turn most opportunities down.
The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to do business in such an environment, not because we like pessimism but because we like the prices it produces. It's optimism that is the enemy of the rational buyer.
Customer service shouldn't just be A department, it should be the entire company.
Mastering the paradox of star brands is very difficult and rare - fortunately.
A great business has to have a conscience. You have to know who you are and who you are not.
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