What I do Coco would have hated. The label has an image and it's up to me to update it. I do what she never did. I had to find my mark. I had to go from what Chanel was to what it should be, could be, what it had been to something else.
Interpretation
The quote reflects the idea of evolving and redefining a legacy.
In this quote, Karl Lagerfeld emphasizes the importance of innovation and personal interpretation within the context of the fashion brand Chanel, which was originally established by Coco Chanel. He acknowledges that while staying true to the brand's heritage, he feels a responsibility to transform it for modern times and make it relevant in a changing world, marking a clear distinction between past and future directions in fashion.
In practice
In a fashion seminar discussing legacy brands and innovation.
I believe in sketching because there is something very sensitive in sketching, you know, in sketches that you don't have out of a computer that looks the same like everybody even if, later on, the dresses are OK, but I like to sketch, and I like to see trails made after my sketches that look the same. It is you know, what I like.
I'm open to everything. When you start to criticize the times you live in, your time is over.
If I could be reincarnated as a fashion accessory, it would be a shopping bag.
Chic is a kind of mayonnaise, either it tastes, or it doesn't.
Why should I stop working? If I do, I'll die and it'll all be finished. 'm lucky to work in the most perfect of conditions. I can do what I want in all kinds of areas. The expenses are not expenses. I would be stupid to stop that. Work is making a living out of being bored.
Elegance has nothing to do with fashion.
The difference between style and fashion is quality.
To pull off any look, wear it with confidence.
Fashion goes in only one direction -forward- and I am a firm believer in thinking that way too.
What I think I sell with my clothes is confidence, so hopefully all my dresses, my accessories, are friends to the women. When you open the closet, and your eyes are swollen, and you don't like the way you look, you go to your friends.
There is no fashion for the old.
When my mother did fittings for her clients, I was hiding, looking at these beautiful ladies try on these fantastic clothes. I was dreaming as a small child to try these clothes on myself.
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