For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator.
Yves BeharRead
I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.
Interpretation
The quote emphasizes the transformative power of design in shaping the future of living and manufacturing.
Yves Behar's quote highlights the importance of design in facilitating innovative ideas and sustainable practices in the 21st century. He believes that good design not only supports local manufacturing and sustainable materials but also promotes business practices that are socially responsible and financially viable, thereby accelerating a positive future.
In practice
In a design conference to illustrate the role of design in social change.
For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator.
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.
I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Content precedes design. Design in the absence of content is not design, it's decoration.
Goal we've always had for design at Apple is to create solutions that are inevitable.
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Content informs design; design without content is decoration.
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
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