When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
Goal we've always had for design at Apple is to create solutions that are inevitable.
Interpretation
What this quote means
The goal of design at Apple is to create solutions that feel natural and unavoidable.
Jonathan Ive emphasizes that Apple's design philosophy is focused on creating products and solutions that naturally fit into the users' lives. The term 'inevitable' suggests that the solutions are not only innovative but also necessary, as they seamlessly integrate into everyday experiences, making them feel essential rather than optional.
Themes
DesignAppleInevitableSolutionsInnovation
In practice
Example use cases
In a design presentation highlighting the new Apple product line, one might quote Jonathan Ive to illustrate the company's design philosophy.
More from Jonathan Ive
All quotes βI find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveRead
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan IveRead
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Jonathan IveRead
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Jonathan IveRead
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Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.
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Often the most important moment in the design process is figuring out what the right question is.
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