Our enthusiasm for digital technology about which we have little understanding and over which we have little control leads us not toward greater agency, but toward less...We have surrendered the unfolding of a new technological age to a small elite who have seized the capability on offer. But while Renaissance kings maintained their monopoly over the printing press by force, today's elite is depending on little more than our own disinterest.
Interpretation
The quote highlights the danger of being passive about digital technology, which leads to a loss of control over its implications.
Douglas Rushkoff points out that our fascination with digital technology, despite our limited understanding of it, has led us to relinquish control to a small elite class who manipulate these technologies for their own benefit. Unlike historical figures who controlled technology through force, today's elite rely on our apathy and lack of awareness, ultimately diminishing our agency and autonomy in a rapidly advancing technological age.
In practice
In a seminar about the impact of technology on society, this quote can illustrate the need for critical engagement with digital tools.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
Here I am, ninety years old and ready for the cooling board, using a brand new Macintosh computer, and there you sit, twenty-two and gorgeous, fresh as a new peach, yet scrawling on a yellow legal pad like an old maid in a Victorian romance.
Proprietary software keeps users divided and helpless. Divided because each user is forbidden to redistribute it to others, and helpless because the users can't change it since they don't have the source code. They can't study what it really does. So the proprietary program is a system of unjust power.
The programmer, like the poet, works only slightly removed from pure thought-stuff. He builds his castles in the air, from air, creating by exertion of the imagination. Few media of creation are so flexible, so easy to polish and rework, so readily capable of realizing grand conceptual structures.
Type 'What is th' and faster than you can find the 'e' Google is sending choices back at you: 'What is the cloud?' 'What is the mean?' 'What is the American dream?' 'What is the illuminati?' Google is trying to read your mind. Only it's not your mind. It's the World Brain.
It is doubling now every two years. Doubling every two years means multiplying by 1,000 in 20 years. At that rate we'll meet 100 percent of our energy needs in 20 years.
It will soon be possible to transmit wireless messages around the world so simply that any individual can carry and operate his own apparatus.
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