Customer satisfaction is worthless. Customer loyalty is priceless.
Jeffrey GitomerRead
Every single person in every single company is either in sales or affects sales. Every single person in every single company is either in service or affects service.
Interpretation
Everyone in a company plays a role in either sales or service, directly or indirectly.
Jeffrey Gitomer's quote emphasizes the fundamental role that each individual in a company plays in the broader context of sales and service. It suggests that sales and service are not limited to specific departments, but are integral to the entire organizational culture, engaging everyone in the commitment to meet customer needs and contribute to the company's success.
In practice
In a presentation about company culture, to illustrate the importance of every role.
In the final analysis, finding a way to do clean business and not to pay bribes actually improves your bottom line.
Investment banking is not a business; it is a personal service where bankers work hand in hand with their clients. And it is a service that must not simply be about making bigger and bigger deals that reap rewards for only a small group of executives.
If customer ignorance is a profit centre for you, you're in trouble.
Be influenced by nothing but your clients' interests. Tell them the truth.
Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.
Learn to sell. In business you’re always selling: to your prospects, investors and employees. To be the best salesperson put yourself in the shoes of the person to whom you’re selling. Don’t sell your product. Solve their problems.
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