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If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.
Jeffrey Gitomer
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Interpretation

What this quote means

Taking responsibility for issues leads to customer loyalty.

This quote emphasizes the importance of accountability in business relationships. By owning up to problems and addressing them directly, a business can foster trust and loyalty from its customers, whereas neglecting issues may drive customers away, highlighting the direct connection between problem resolution and customer retention.

Themes

Customer ServiceAccountabilityLoyaltyResponsibilityBusiness

In practice

Example use cases

In a team meeting about customer feedback, you could say, 'As Jeffrey Gitomer said, if you own the problem, you own the customer.'

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Customer satisfaction is worthless. Customer loyalty is priceless.
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Every single person in every single company is either in sales or affects sales. Every single person in every single company is either in service or affects service.
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