We are increasingly likely to find ourselves in places with background music. No composers have thought to write for these modern spaces, which represent 30% of our musical experience.
Brian EnoRead
Everything is an experiment until it has a deadline. That gives it a destination, context, and a reason.
Interpretation
What this quote means
Deadlines give purpose to experiments by providing a clear goal and context.
This quote by Brian Eno suggests that until something has a deadline, it remains an open-ended experiment without direction. The imposition of a deadline not only establishes a destination but also creates a sense of urgency and significance, allowing individuals to focus their efforts and resources more effectively.
Themes
ExperimentDeadlinePurposeFocusContext
In practice
Example use cases
During a team meeting, you can use this quote to emphasize the importance of setting deadlines to achieve project goals.
More from Brian Eno
All quotes βI think that technology is always invented for historical reasons, to solve a historical problem. But they very soon reveal themselves to be capable of doing things that aren't historical that nobody had ever thought of doing before.
Brian EnoRead
When I first started making ambient music, I was setting up systems using synthesizers that generated pulses more or less randomly. The end result is a kind of music that continuously changes. Of course, until computers came along, all I could actually present of that work was a piece of its output.
Brian EnoRead
People do dismiss ambient music, don't they? They call it 'easy listening,' as if to suggest that it should be hard to listen to.
Brian EnoRead
In the future, you won't buy artists' works; you'll buy software that makes original pieces of 'their' works, or that recreates their way of looking at things. You could buy a Shostakovich box, or you could buy a Brahms box. You might want some Shostakovich slow-movement-like music to be generated. So then you use that box.
Brian EnoRead
Ambient music must be as ignorable as it is interesting.
Brian EnoRead
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