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There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.
Malcolm Gladwell
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Interpretation

What this quote means

The quote emphasizes the potential influence of exceptional individuals in creating widespread change or movements.

Malcolm Gladwell's quote suggests that certain extraordinary individuals possess the unique ability to initiate significant trends or societal changes, akin to how epidemics spread. It highlights the importance of recognizing and connecting with these exceptional people, as their actions can lead to transformative outcomes in society and culture.

Themes

ExceptionalChangeEpidemicInfluenceLeadership

In practice

Example use cases

During a conference on innovation, you could use this quote to highlight the importance of identifying leaders in social movements.

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When I go to my health club, and it's in the basement, you have to take the elevator down. And this drives me crazy. Why can't there be a stairway? At least make it as easy to exercise as it is to not exercise. It's in society's interest for me to take the stairs.
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Hard work is a prison sentence only if it does not have meaning.
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