The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence.
Interpretation
The quote emphasizes the shift from a future-oriented mindset to valuing the present, particularly after significant events like 9/11.
Douglas Rushkoff reflects on how the optimism of the late 1990s, which focused on future possibilities, gave way to a more immediate and grounded perspective as the new millennium began. The tragic events of 9/11 further intensified the awareness of life's fragility, urging people to appreciate the present moment and the real value of their experiences.
In practice
This quote can be shared during a motivational talk about mindfulness.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
I remember myself, age five, sitting on a porch overlooking a very muddy road. The day was rainy. I was wearing rubber boots, yellow - no, not yellow, green - and for all I know, I'm still there.
Through my school years, I learned more about slavery, anti-black racism, and oppression in the U.S., and my blackness could no longer be an afterthought. I started wearing it proudly, and as my consciousness deepened, so did my love for black folks.
Now it is nothing but torture.
I will trust Him. Whatever, wherever I am, I can never be thrown away. If I am in sickness, my sickness may serve Him; in perplexity, my perplexity may serve Him; if I am in sorrow, my sorrow may serve Him. My sickness, or perplexity, or sorrow may be necessary causes of some great end, which is quite beyond us. He does nothing in vain.
When the tyrant has disposed of foreign enemies by conquest...and there is nothing to fear from them, then he is always stirring up some war
I have a hundred times heard him say, that all ages and nations have represented their gods as wicked, in a constantly increasing progression; that mankind have gone on adding trait after trait till they reached the most perfect conception of wickedness which the human mind could devise, and have called this God, and prostrated themselves before it.
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