The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence.
Interpretation
The quote emphasizes the shift from a future-oriented mindset to valuing the present, particularly after significant events like 9/11.
Douglas Rushkoff reflects on how the optimism of the late 1990s, which focused on future possibilities, gave way to a more immediate and grounded perspective as the new millennium began. The tragic events of 9/11 further intensified the awareness of life's fragility, urging people to appreciate the present moment and the real value of their experiences.
In practice
This quote can be shared during a motivational talk about mindfulness.
Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not.
The faux now of Twitter updates and things pinging at you - all the pulses from digitality that we try to keep up with because we sense that there's something going on that we need to tap into - are artifacts, or symptoms of living in this atemporal reality. And it's not any worse than living in the 'time is money' reality that we're leaving.
Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit.
Brains are tricky and adaptable organs. For all the 'neuroplasticity' allowing our brains to reconfigure themselves to the biases of our computers, we are just as neuroplastic in our ability to eventually recover and adapt.
As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames.
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
PREDESTINATION, n. The doctrine that all things occur according to programme. . . . not be confused with that of foreordination. The difference is great enough to have deluged Christendom with ink, to say nothing of the gore.
Well I think it is often the case that the biggest bullies take what they know to be their own defects, as they see it, and they put them right on someone else and then they try and destroy the other and that's what Voldemort does.
Things happen, people change,' is what Amanda said. For her that covered it. You wanted an explanation, and ending that would assign blame and dish up justice. You considered violence and you considered reconciliation . But what you are left with is a premonition of the way your life will fade behind you, like a book you have read too quickly, leaving a dwindling trail of images and emotions, until all you can remember is a name.
I think my mission, if I could call it that, as a storyteller is to try and find ways to show how similar we are and not how different we are.
The appreciation of pleasure can be the anchor of humanity.
I like contradictions. We have never attained the infinite variety and contradictions that exist in nature. Tomorrow I shall contradict myself. That is the one way I have of asserting my liberty, the real liberty one does not find as a member of society.
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