In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
Interpretation
Graphic designers have the power to influence the world through their creativity and ideas.
This quote by George Lois emphasizes the significant role of graphic designers in shaping perceptions and ideas through their work. It suggests that a talented designer understands the impact of ideas and can leverage this understanding to create meaningful content, challenging the notion that magazines are a dying medium.
In practice
In a presentation about the impact of design on communication.
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
I've done truth to power all my life. It's got me into trouble, but who cares?
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
I had the feeling that focusing on objects and telling a story through them would make my protagonists different from those in Western novels - more real, more quintessentially of Istanbul.
Music is my way of taking my mind away from the game. When I'm singing, you don't got anything to worry about. Don't gotta worry about scoring however many points or winning the game. No matter how good or how bad you are, it's fun.
People say graffiti is ugly, irresponsible and childish... but that's only if it's done properly.
Theatre is liberating because it only works if it's truthful, That's what it requires. That's not true of film: the camera does lie.
A poem compresses much in a small space and adds music, thus heightening its meaning. The city is like poetry: it compresses all life, all races and breeds, into a small island and adds music and the accompaniment of internal engines. The island of Manhattan is without any doubt the greatest human concentrate on earth, the poem whose magic is comprehensible to millions of permanent residents but whose full meaning will always remain elusive.
It is always hard for poets to believe that one says their poems are bad not because one is a fiend but because their poems are bad.
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