In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
Interpretation
Graphic designers have the power to influence the world through their creativity and ideas.
This quote by George Lois emphasizes the significant role of graphic designers in shaping perceptions and ideas through their work. It suggests that a talented designer understands the impact of ideas and can leverage this understanding to create meaningful content, challenging the notion that magazines are a dying medium.
In practice
In a presentation about the impact of design on communication.
In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
I've done truth to power all my life. It's got me into trouble, but who cares?
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
Well, I've been recording myself on a computer since I was about 13 or 14. So it's completely entwined with my creative process. Essentially, it allows you to make music that's better and smarter than you are, by using your ears to lead the way.
It was my 16th birthday-my mom and dad gave me my Goya classical guitar that day. I sat down, wrote this song, and I just knew that that was the only thing I could ever really do-write songs and sing them to people. [...] Everything on this record is what I really wanted to say, and I'm back to being the poet I always thought I was.
I've always felt like I was an actor for hire. And almost apologetic for being a woman of color, trying to stifle that voice. But I don't feel that way in Shondaland. I feel like I am accepted into a world where I'm a part of the narrative - I'm a part of it.
I wanted to use what I was, to be what I was born to be - not to have a 'career', but to be that straightforward obvious unmistakable animal, a writer.
Long looking at paintings is equivalent to being dropped into a foreign city, where gradually, out of desire and despair, a few key words, then a little syntax make a clearing in the silence. Art... is a foreign city, and we deceive ourselves when we think it familiar... We have to recognize that the language of art, all art, is not our mother-tongue.
That's the thing: There are so many art songs in jazz. It's a much more rich experience for the singer than people think.
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