Every one sees what you appear to be, few really know what you are, and those few dare not oppose themselves to the opinion of the many, who have the majesty of the state to defend them.
Niccolo MachiavelliRead
One man should not be afraid of improving his posessions, lest they be taken away from him, or another deterred by high taxes from starting a new business. Rather, the Prince should be ready to reward men who want to do these things and those who endeavour in any way to increase the prosperity of their city or their state.
Interpretation
This quote emphasizes the importance of encouraging individuals to improve their circumstances without fear of loss or taxation.
Machiavelli argues that leaders should foster an environment where people feel empowered to enhance their possessions and start businesses. He suggests that fear of loss or high taxes should not deter individuals from striving for improvement, and that leaders have a responsibility to reward those who contribute to the prosperity of society.
In practice
In a speech about entrepreneurship, a leader might reference this quote to inspire new business owners.
Every one sees what you appear to be, few really know what you are, and those few dare not oppose themselves to the opinion of the many, who have the majesty of the state to defend them.
For that reason, let a prince have the credit of conquering and holding his state, the means will always be considered honest, and he will be praised by everybody because the vulgar are always taken by what a thing seems to be and by what comes of it; and in the world there are only the vulgar, for the few find a place there only when the many have no ground to rest on.
Many have imagined republics and principalities which have never been seen or known to exist in reality; for how we live is so far removed from how we ought to live, that he who abandons what is done for what ought to be done, will rather bring about his own ruin than his preservation.
Whoever conquers a free town and does not demolish it commits a great error and may expect to be ruined himself.
And here one must not that hatred is acquired just as much by means of good actions as by bad ones; and so, as I said above, if a prince wishes to maintain the state, he is often obliged not to be good; because whenever that group which you believe you need to support you is corrupted, whether it be the common people, the soldiers, or the nobles, it is to your advantage to follow their inclinations in order to satisfy them; and then good actions are your enemy.
The chief foundations of all states, new as well as old or composite, are good laws and good arms.
Some people have better ideas than others; some are smarter or more experienced or more creative. But everyone should be heard and respected.
The time has come when we must proceed with the business of carrying the war to the enemy, not permitting the greater portion of our armed forces and our valuable material to be immobilized within the continental United States.
Be Hard on the issue, Soft on the person.
A good jockey doesn't need orders and a bad jockey couldn't carry them out anyway; so it's best not to give them any.
There is no worse mistake in public leadership than to hold out false hope soon to be swept away.
The best general is the one who never fights.
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