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If you can once engage people's pride, love, pity, ambition on your side, you need not fear what their reason can do against you.
Lord Chesterfield
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Interpretation

What this quote means

Engaging emotions can be more powerful than logic in influencing people.

In this quote, Lord Chesterfield emphasizes the importance of connecting with people's emotions—such as pride, love, pity, and ambition—to win their support. When leaders appeal to these aspects of human nature, they can overcome any logical objections that others may have, highlighting that emotional engagement can be a more effective tool than reason alone in leadership and persuasion.

Themes

LeadershipEmotionsPersuasionInfluenceSupport

In practice

Example use cases

During a team meeting to rally support for a new project.

More from Lord Chesterfield

Common sense (which, in truth, is very uncommon) is the best sense I know of: abide by it; it will counsel you best.
Lord ChesterfieldRead
Never seem wiser, nor more learned, than the people you are with. Wear your learning, like your watch, in a private pocket: and do not merely pull it out and strike it; merely to show that you have one.
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Merit and knowledge will not gain hearts, though they will secure them when gained.
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Firmness of purpose is one of the best instruments of success.
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Wit is so shining a quality that everybody admires it; most people aim at it, all people fear it, and few love it unless in themselves. A man must have a good share of wit himself to endure a great share of it in another.
Lord ChesterfieldRead
Knowledge may give weight, but accomplishments give luster, and many more people see than weigh.
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