QuoteProject
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
ShareWTF𝕏

Interpretation

What this quote means

Create content that is straightforward, appealing, and enjoyable for the audience.

This quote by Leo Burnett emphasizes the importance of simplicity and appeal in creative work, particularly in advertising and design. By advocating for simplicity and memorability, it calls for creators to engage their audience through visually inviting and enjoyable presentations that captivate interest and promote readability.

Themes

SimplicityCreativityDesignEngagementAudience

In practice

Example use cases

During a workshop on graphic design, to emphasize the importance of clear visuals...

More from Leo Burnett

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Leo BurnettRead
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Leo BurnettRead
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo BurnettRead
A good ad which is not run never produces sales.
Leo BurnettRead
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Leo BurnettRead
Too many ads that try not to go over the reader's head end up beneath his notice.
Leo BurnettRead

Similar quotes

A great emotion is too selfish ; it takes into itself all the blood of the spirit, and the congestion leaves the hands too cold to write. Three sorts of emotion produce great poetry - strong but quick emotions, seized upon for art as soon as they have passed, but not before they have passed ; strong and deep emotions in their remembrance along time after ; and false emotions, that is to say, emotions felt in the intellect. Not insincerity, but a translated sincerity, is the basis of all art.
Fernando PessoaRead
I grew up in what you might call a relentlessly creative household. We were given art supplies, music supplies... Our mother knew enough to get us started and then stand back and not meddle. My parents never said to us, 'Don't you think you'll need something to fall back on?' They acted as though creativity was completely normal.
Julia CameronRead
The poetry you read has been written for you, each of you - black, white, Hispanic, man, woman, gay, straight.
Maya AngelouRead
Design is the patterning and planning of any act toward a desired, foreseeable end... any attempt to separate design, to make it a thing-by-itself works, counter to the fact that design is the primary underlying matrix of life.
Victor PapanekRead
Everyday life is like programming, I guess. If you love something you can put beauty into it.
Donald KnuthRead
Poetry is a street fighter. It has sharp elbows. It can look after itself. Poetry can't be used for manipulation; it's why you never see good poetry in advertising.
David WhyteRead

A little wisdom, now and then

Subscribe for the occasional hand-picked quote. No noise.