Every one sees what you appear to be, few really know what you are, and those few dare not oppose themselves to the opinion of the many, who have the majesty of the state to defend them.
Niccolo MachiavelliRead
Therefore it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them. And I shall dare to say this also, that to have them and always to observe them is injurious, and that to appear to have them is useful; to appear merciful, faithful, humane, religious, upright, and to be so, but with a mind so framed that should you require not to be so, you may be able and know how to change to the opposite.
Interpretation
What this quote means
The quote suggests that it is more important for a leader to appear virtuous than to possess all virtues genuinely.
Machiavelli argues that while having the virtues of a good leader can be beneficial, it is often more practical to merely appear to have them. He posits that a successful leader must be adaptable and pragmatic, able to present a facade of integrity and goodness while also knowing when it is necessary to act contrary to those qualities for the sake of effectiveness and control.
Themes
LeadershipAppearanceVirtuePragmatismAdaptability
In practice
Example use cases
In a leadership workshop, to illustrate the importance of image in leadership.
More from Niccolo Machiavelli
All quotes →For that reason, let a prince have the credit of conquering and holding his state, the means will always be considered honest, and he will be praised by everybody because the vulgar are always taken by what a thing seems to be and by what comes of it; and in the world there are only the vulgar, for the few find a place there only when the many have no ground to rest on.
Niccolo MachiavelliRead
Many have imagined republics and principalities which have never been seen or known to exist in reality; for how we live is so far removed from how we ought to live, that he who abandons what is done for what ought to be done, will rather bring about his own ruin than his preservation.
Niccolo MachiavelliRead
Whoever conquers a free town and does not demolish it commits a great error and may expect to be ruined himself.
Niccolo MachiavelliRead
And here one must not that hatred is acquired just as much by means of good actions as by bad ones; and so, as I said above, if a prince wishes to maintain the state, he is often obliged not to be good; because whenever that group which you believe you need to support you is corrupted, whether it be the common people, the soldiers, or the nobles, it is to your advantage to follow their inclinations in order to satisfy them; and then good actions are your enemy.
Niccolo MachiavelliRead
The chief foundations of all states, new as well as old or composite, are good laws and good arms.
Niccolo MachiavelliRead
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