We are our choices. Build yourself a great story.
Jeff BezosRead
The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.
Interpretation
Inventing requires a balance of determination and adaptability.
This quote emphasizes the dual nature of innovation, suggesting that successful inventors need to possess both a stubborn resolve to pursue their ideas and the flexibility to adapt their approach as necessary. The challenge lies in discerning the appropriate moments to be firmly committed to a vision versus when to pivot or adjust tactics in response to new information or circumstances.
In practice
This quote can inspire entrepreneurs during a pitch meeting to highlight the importance of adaptability in their business strategy.
We are our choices. Build yourself a great story.
Work hard, have fun and make history.
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.
But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
Competition is one of the most important drivers of innovation because you have to stay in the race. You have to think of something new, and if you don't, well, of course you should leave the market.
Innovation happens when people are given the freedom to ask questions and the resources and power to find the answers.
If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.
It's near impossible to always be right when you're innovating. It's easy to get emotionally invested in it, but you need to monitor its impact like a hawk and react if you don't like what you see. And if/when you pull it back, you want to do that communication with transparency and humility.
Optimism is an essential ingredient of innovation. How else can the individual welcome change over security, adventure over staying in safe places?
The innovative process is a fragile one, dependent on a complex, often messy interplay of imagination, competition, and exchange. Curbing new ideas hurts not only individual creators but the audience for which they create and the posterity that inherits their legacy.
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