On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
Satoru IwataRead
I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.
Interpretation
Success should not be casually defined; it requires a more nuanced understanding of performance.
In this quote, Satoru Iwata emphasizes the importance of not over-simplifying the concept of success in the context of performance evaluation. Rather than labeling outcomes as mere successes, he advocates for a deeper analysis of achievements and goals to foster a culture of continuous improvement and innovation within Nintendo.
In practice
In a corporate training session discussing performance metrics.
On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.
I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'
Video games are meant to be just one thing: Fun! Fun for everyone.
If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.
I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.
You want to be the last company in a category. Those are the ones that are really valuable.
Every person who wins in any undertaking must be willing to cut all sources of retreat. Only by doing so can one be sure of maintaining that state of mind known as a burning desire to win - essential to success.
The things you have that money won't buy are the things that will enable you to get more of the things that money will buy.
As I was growing up, I did a lot of talent shows. I won fifteen Sunday nights straight in a series of talent shows in Macon. I showed up the sixteenth night, and they wouldn't let me go on any more. Whatever success I had was through the help of the good Lord.
Don't be misled into believing that somehow the world owes you a living. The boy who believes that his parents, or the government, or any one else owes him his livelihood and that he can collect it without labor will wake up one day and find himself working for another boy who did not have that belief and, therefore, earned the right to have others work for him.
A good reputation for yourself and your company is an invaluable asset not reflected in the balance sheets.
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