On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.
Satoru IwataRead
I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'
Interpretation
What this quote means
The term 'Free-to-play' can be misleading, as it often implies a lack of cost when there are hidden expenses involved.
Satoru Iwata's quote points out the insincerity in the gaming industry's use of the term 'Free-to-play.' He emphasizes that players may believe they can enjoy a game without spending money, but in reality, these games often have monetization strategies that require additional purchases, making them more accurately described as 'Free-to-start.' This observation challenges the notion of transparency in marketing within the gaming industry.
Themes
GamingMarketingFree-To-PlayMonetizationTransparency
In practice
Example use cases
This quote could be used in a discussion about fair marketing practices in the gaming industry.
More from Satoru Iwata
All quotes →If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.
Satoru IwataRead
I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.
Satoru IwataRead
Video games are meant to be just one thing: Fun! Fun for everyone.
Satoru IwataRead
If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.
Satoru IwataRead
I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.
Satoru IwataRead
Similar quotes
The inside of a computer is as dumb as hell but it goes like mad!
Richard P. FeynmanRead
The fundamental truth for developers is they will build if there are users.
Satya NadellaRead
The EU can lead the world toward more humane technology. But doing so requires thinking more broadly about reining in social media platforms to prevent them from degrading our democracies.
Tristan HarrisRead
We did envision that some day the phone would be so small that you could hang it on your ear or even have it embedded under your skin.
Martin CooperRead
The virtual world is a 'public square' much more vast than Tiananmen Square. And you can't send in the tanks to crush the netizens.
Jared CohenRead
It used to be that the only ones with access to cutting-edge technology were top government labs, big companies and the ultra-rich. It was simply too expensive for the rest of us to afford.
Peter DiamandisRead