The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government, ever.
Interpretation
A back door in technology compromises security, making everyone vulnerable.
Tim Cook emphasizes the dangers of allowing governments to have backdoor access to technology systems, suggesting that such access undermines the safety and security of all users. By rejecting the notion of back doors, he advocates for the protection of individual privacy and the integrity of technological systems against unauthorized access.
In practice
Using this quote in a discussion on cybersecurity at a tech conference.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Celtel established a mobile phone network in Africa at a time when investors told me that there was no market for mobile phones there.
My goal wasn't to make a ton of money. It was to build good computers. I only started the company when I realized I could be an engineer forever.
The printing press is either the greatest blessing or the greatest curse of modern times, sometimes one forgets which it is.
Anyone who has had actual contact with the making of the inventions that built the radio art knows that these inventions have been the product of experiment and work based on physical reasoning, rather than on the mathematicians' calculations and formulae. Precisely the opposite impression is obtained from many of our present day text books and publications.
There were a lot of naysayers over the years. People would say, 'Why are we spending all of this money? Are you sure this cellular thing will turn out to be something?'
I think it is inevitable that people program poorly. Training will not substantially help matters. We have to learn to live with it.
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