There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
Tim CookRead
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Interpretation
What this quote means
This quote emphasizes a commitment to innovation and improving lives through exceptional products.
Tim Cook's quote reflects a steadfast dedication to a guiding principle or 'North Star' that directs the efforts of creating remarkable products. These products are not just about business success; they are intended to make a significant positive impact on people's lives, highlighting the importance of purpose in innovation.
Themes
InnovationProductsImpactSuccessLife Enrichment
In practice
Example use cases
This quote can be used in a product launch presentation to emphasize the company's mission.
More from Tim Cook
All quotes βI don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
Tim CookRead
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Tim CookRead
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
Tim CookRead
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim CookRead
I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.
Tim CookRead
Similar quotes
All of the teams in this league that have won multiple championships, they didn't come out the gate winning. Sometimes you have to take those hits to understand what it takes to win.
Sue BirdRead
I have made it possible for many colored women to abandon the washtub for a more pleasant and profitable occupation.
Madam C. J. WalkerRead
I believe that being successful means having a balance of success stories across the many areas of your life. You can't truly be considered successful in your business life if your home life is in shambles.
Zig ZiglarRead
I have gone through a long apprenticeship. I have gone through enough of being a nobody. I have decided that when I am a star, I will be every inch and every moment the star! Everybody from the studio gateman to the highest executive will know it.
Gloria SwansonRead
You are not your resume, you are your work.
Seth GodinRead
Excellence is never granted to man but as the reward of labor. It argues no small strength of mind to persevere in habits of industry without the pleasure of perceiving those advances, which, like the hand of a clock, whilst they make hourly approaches to their point, yet proceed so slowly as to escape observation.
Joshua ReynoldsRead