The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
Interpretation
What this quote means
A back door in software can expose systems to both good and bad actors.
Tim Cook highlights the dangers of introducing back doors into technology systems, arguing that such vulnerabilities can be exploited by anyone, not just those with good intentions. This statement emphasizes the importance of security and the need to protect systems from potential breaches while acknowledging the moral complexities surrounding such discussions.
Themes
Back DoorSecurityTechnologyVulnerabilityPrivacy
In practice
Example use cases
During a tech conference discussing digital privacy, this quote can emphasize the importance of system security.
More from Tim Cook
All quotes →I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.
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