The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Interpretation
What this quote means
Technological progress should prioritize human needs over mere advancements.
In this quote, Tim Cook emphasizes the importance of ensuring that technology is developed and utilized in a way that benefits humanity, rather than allowing society to become subservient to technology. As technology evolves at an unprecedented rate, it is crucial to remember that its ultimate goal should be to enhance human life, address societal challenges, and improve our overall well-being, rather than simply pursuing innovation for its own sake.
Themes
TechnologyHumanityAdvancementServeSociety
In practice
Example use cases
In a keynote speech about the future of AI, one might quote Tim Cook to emphasize the importance of ethical tech development.
More from Tim Cook
All quotes βThere have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim CookRead
I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.
Tim CookRead
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