The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
We make the best phone, we don't make the most phones.
Interpretation
What this quote means
Tim Cook emphasizes quality over quantity in product development.
This quote highlights a commitment to excellence in product creation, suggesting that prioritizing superior experiences and innovations leads to better outcomes than merely focusing on producing a high volume of products. It reflects a philosophy of creating value through craftsmanship and customer satisfaction rather than mass-market appeal.
Themes
QualityInnovationExcellenceTechnologyProductivity
In practice
Example use cases
In a presentation about our product line, I could use this quote to emphasize our commitment to quality.
More from Tim Cook
All quotes βThere have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim CookRead
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