The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.
Interpretation
Collaboration among team members is essential to achieve great results.
This quote by Tim Cook emphasizes the importance of teamwork and collaboration in achieving success within a company. He highlights that effective work operates in a horizontal manner, suggesting that breaking down traditional hierarchical structures allows for better integration of hardware, software, and services to create exceptional products.
In practice
This quote can inspire a team meeting focused on enhancing collaboration among departments.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Once you look up, and it's Week 14 or 15, and it's crunch time, you can't all of a sudden turn on a switch and say, 'Hey guys, we have to step up and be brothers, be family.' That's stuff that is developed in the offseason, training camp, or throughout the season.
Great players are willing to give up their own personal achievement for the achievement of the group. It enhances everybody.
The point of the game is not how well the individual does, but whether the team wins. That's the beautiful heart of the game, the blending of personalities, the mutual sacrifices for the group success.
One man can be a crucial ingredient on a team, but one man cannot make a team.
I'm a part of a team, and I'm no better or any worse than any single player on this team. That's the approach I've always had and will continue to have. It's not about me. It has never been all about me. If it had, this would have been a really lonely journey.
I think you can get too focused on the championship and forget how rewarding it is to be part of a team.
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