In professional work - certainly in the arts and graphics - 99% of people have zero courage. They blow with the wind.
George LoisRead
My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.
Interpretation
What this quote means
This quote emphasizes the power of visual imagery to evoke emotions and inspire action.
George Lois highlights the importance of creating compelling images that not only attract attention but also resonate deeply with individuals. He believes that effective art can influence emotions and provoke a desire for action, implying that the role of an artist extends beyond mere aesthetics to inspire change and engagement in the audience.
Themes
ArtImagesEmotionsInspirationAction
In practice
Example use cases
During a presentation on marketing strategies, I could use this quote to emphasize the need for powerful visual content.
More from George Lois
All quotes →You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George LoisRead
Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
George LoisRead
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George LoisRead
I've done truth to power all my life. It's got me into trouble, but who cares?
George LoisRead
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
George LoisRead
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