When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Interpretation
What this quote means
Prioritizing our commitments allows us to focus our efforts on what truly matters.
This quote by Jonathan Ive emphasizes the importance of saying no to lesser priorities in order to devote more time and energy to the things that genuinely deserve our attention and care. It suggests that by selectively choosing our engagements and projects, we can produce work that reflects our best efforts and creativity.
Themes
FocusPrioritizationCareCommitmentAttention
In practice
Example use cases
In a motivational speech about time management and creativity.
More from Jonathan Ive
All quotes βI find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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Goal we've always had for design at Apple is to create solutions that are inevitable.
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It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Jonathan IveRead
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