When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Interpretation
What this quote means
Different creative processes require different environments; silence enhances writing while noise fuels design.
In this quote, Jonathan Ive expresses the contrasting environments needed for writing and design, highlighting how personal creativity can thrive under different conditions. For writers, a quiet space allows for reflection and concentration, while for designers, the presence of noise can stimulate ideas and inspiration. This illustrates the subjective nature of creativity and how individual preferences shape the creative process.
Themes
CreativityDesignWritingNoiseSilenceProcess
In practice
Example use cases
This quote can be shared during a workshop about the creative process in art and design.
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Goal we've always had for design at Apple is to create solutions that are inevitable.
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It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
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