When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Interpretation
What this quote means
Focus on the work itself rather than on making speeches about it.
This quote emphasizes the importance of concentrating on the actual tasks and responsibilities we have rather than merely discussing or promoting them through words. Jonathan Ive suggests that the quality of one's work speaks volumes more than any verbal explanation or speech could convey, underscoring the value of actions over words in demonstrating one's commitment and passion.
Themes
FocusWorkActionsCommitmentSpeechSuccess
In practice
Example use cases
In a motivational speech to students describing the importance of hard work over talk.
More from Jonathan Ive
All quotes βI find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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We say no to a lot of things so we can invest an incredible amount of care on what we do.
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Goal we've always had for design at Apple is to create solutions that are inevitable.
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It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Jonathan IveRead
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