The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it's worth the trade-off with my own privacy.
Interpretation
What this quote means
Sharing personal identities can empower others facing similar struggles.
In this quote, Tim Cook emphasizes the importance of visibility and representation for the LGBTQ+ community. He suggests that his openness about his sexual orientation is a small price to pay if it can provide support, comfort, or inspiration to others who may be struggling with their own identities, thereby promoting a sense of equality and belonging.
Themes
IdentityInspirationEqualityVisibilityComfort
In practice
Example use cases
Using this quote in a speech at a Pride event to emphasize the importance of representation.
More from Tim Cook
All quotes →There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
Tim CookRead
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
Tim CookRead
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Tim CookRead
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
Tim CookRead
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim CookRead
Similar quotes
Once you choose hope, anything's possible
Christopher ReeveRead
I've taken on impossible fights before and won and I've done it not by taking on the tactics and techniques of demagogues and bullies but by calling people to our higher angels, calling to the moral imagination of communities about what we can be and what we can achieve together.
Cory BookerRead
My hopes were never brighter than now.
Frederick DouglassRead
I'm looking for a way out of here. I can't have it physically, so I'm going to have it intellectually. It was a beautiful thing to ride Seabiscuit in my imagination. And it's just fantastic to be there alongside Louie as he's breaking the NCAA mile record. People at these vigorous moments in their lives - it's my way of living vicariously.
Laura HillenbrandRead
I look at my own body _x000D_ With eyes no longer blind- _x000D_ And I see that my own hands can make _x000D_ The world that's in my mind.
Langston HughesRead
Follow your bliss. The heroic life is living the individual adventure. There is no security in following the call to adventure. Nothing is exciting if you know what the outcome is going to be.
Joseph CampbellRead