Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Interpretation
Acknowledging mortality helps prioritize what truly matters in life.
In this quote, Steve Jobs emphasizes the power of recognizing our own mortality as a way to clarify what is genuinely important in life. By confronting the reality of death, we can strip away societal pressures, pride, and fears, allowing us to focus on our core values and make significant life choices that align with those values.
In practice
A motivational speech illustrating how to live authentically.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
the people who are crazy enough to think they can change the world are the ones who do.
Stories are medicine. They have such power; they do not require that we do, be, act anything - we need only listen.
It was better, he thought, to fail in attempting exquisite things than to succeed in the department of the utterly contemptible.
I think forgiveness is probably one of the greatest forms of self-love there is because you don't do forgiveness for anybody else. My captors will never care if I forgive them... It will not make a day of difference to them at all, but it will make a huge difference to me.
There is a crack in everything, that's how the light gets in.
We are all apprentices in a craft where no one ever becomes a master.
I cleanse the windows of my mind, that it may become a mirror reflecting inspiration from the most High. I do this, not with strenuous effort, but through quiet contemplation, through gently reaching and affirming an inward recognition. I know exactly what to do in every situation. There is an inspiration within me which governs every act, every thought, with certainty, with conviction and in peace.
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