Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Interpretation
Innovation relies more on leadership and team dynamics than on financial investment alone.
Steve Jobs emphasizes that true innovation is driven by the quality of the people involved and their leadership rather than the amount of money invested in research and development. This highlights the importance of a great team and a visionary approach over mere financial resources.
In practice
This quote could be used as a motivation in a team meeting to inspire employees to focus on collaboration and creativity.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
the people who are crazy enough to think they can change the world are the ones who do.
Because of the nature of Moore's law, anything that an extremely clever graphics programmer can do at one point can be replicated by a merely competent programmer some number of years later.
Overwhelmed by the miraculous potentialities of the machine, our human greed has interfered with the biological cycle of human companionship which keeps the life of a community healthy.
If you look at iPod, iPod wasn't viewed as a success, but today it's viewed as an overnight success. The iPhone was the same way. People were writing about there's no physical keyboard. Obviously nobody would want it.
AI is going to be extremely beneficial, and already is, to the field of cybersecurity. It's also going to be beneficial to criminals.
For the last 10 years, I've felt increasing pressure to stop shooting film and start shooting video, but I've never understood why. It's cheaper to work on film, it's far better looking, it's the technology that's been known and understood for a hundred years, and it's extremely reliable.
New technologies, however remarkable they might seem, are fundamentally just tools made by people for people.
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