For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Interpretation
The quote urges self-reflection on one's daily actions in relation to life's purpose.
Steve Jobs emphasizes the importance of evaluating one's daily choices against the backdrop of life's brevity. By asking himself if he would want to do what he has planned for the day, he reinforces the notion that if the answer is often 'no', it signals a need for change, prompting a proactive approach to living a fulfilling and meaningful life.
In practice
In a motivational speech on personal development.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
the people who are crazy enough to think they can change the world are the ones who do.
It's only a thought, and a thought can be changed. I am not limited by any past thinking. I choose my thoughts with care. I constantly have new insights and new ways of looking at my world. I am willing to change and grow.
Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can change. After all it changes constantly and incessantly, it's just the perceptions that we have are governed by people with self-interest and are not inalignment with the health and safety of us as individuals or as a planet.
The whole world is starting to realize that it was the most unwise thing for our society to have ignored women power, to run the society with male priorities.
I have seen such an immense change from the total repression and criminality of homosexuality in my lifetime. It does make me much more buoyant and optimistic about the future. If that change can occur in that time there's hope for many other changes.
Our future is like that of the passengers on a small pleasure boat sailing quietly above the Niagara Falls, not knowing that the engines are about to fail.
Faced with the choice between changing one's mind and proving that there is no need to do so, almost everyone gets busy on the proof.
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