The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
Let your joy be in your journey, not in some distant goal.
Interpretation
What this quote means
Focus on enjoying the process of life rather than fixating solely on future aspirations.
This quote emphasizes the importance of valuing the experiences and lessons learned throughout life's journey instead of being consumed with only reaching future goals. It suggests that true happiness and fulfillment can be found in the daily experiences and progress we make, allowing us to appreciate the present moment rather than deferring joy to a distant future accomplishment.
Themes
JoyJourneyGoalsHappinessMotivation
In practice
Example use cases
In a motivational speech about achieving personal dreams.
More from Tim Cook
All quotes βThere have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
Tim CookRead
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
Tim CookRead
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Tim CookRead
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
Tim CookRead
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim CookRead
Similar quotes
I never thought very many people in the world were very much like John Laroche, but I realized more and more that he was only an extreme, not an aberration - that most people in some way or another do strive for something exceptional, something to pursue, even at their peril, rather than abide an ordinary life.
Susan OrleanRead
Believe me, I'm much easier to be around when we win than when we lose.
Tom BradyRead
In the end, the overriding factor in whether or not you realize your dreams is going to be you. Not the world. YOU.
Russell SimmonsRead
The miracle or the power that elevates the few is to be found in their industry, application and perseverance under the promptings of a brave, determined spirit.
Mark TwainRead
You've got to love what you're doing. If you love it, you can overcome any handicap, or the soreness, or all the aches and pains and continue to play for a long, long time.
Gordie HoweRead
No matter what's going on in our lives, the victory is in refusing to quit.
Joyce MeyerRead