The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.
Interpretation
What this quote means
The key to successful leadership is assembling a diverse team that brings different strengths and perspectives.
In this quote, Tim Cook emphasizes the importance of diversity in leadership roles. He advocates for selecting team members who possess different skills and viewpoints rather than mere replicas of oneself, likening a successful organization to a well-assembled puzzle where each unique piece contributes to the whole. This approach fosters innovation and teamwork, ultimately leading to greater success.
Themes
DiversityLeadershipTeamworkBusinessSuccess
In practice
Example use cases
During a leadership workshop, this quote can be shared to highlight the importance of diverse thought in decision-making.
More from Tim Cook
All quotes →There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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