A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.
Guy KawasakiRead
My recommendation for SEO is very simple. It’s Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. Let Google do its job and you do your job.
Interpretation
What this quote means
Focus on creating quality content rather than trying to game the system.
In this quote, Guy Kawasaki emphasizes the importance of producing high-quality content for SEO rather than relying on tricks or manipulative tactics. He suggests that Google’s primary goal is to find and promote good content, so if creators focus on writing genuinely valuable material, they will benefit from Google's efforts in delivering quality information to users.
Themes
SeoQuality ContentGoogleWritingGood Stuff
In practice
Example use cases
In a workshop on digital marketing, I would use this quote to highlight the importance of content creation.
More from Guy Kawasaki
All quotes →Here's what you should say [to an investor]: 'this is what my company does' It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.
Guy KawasakiRead
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy KawasakiRead
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Guy KawasakiRead
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy KawasakiRead
• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.
Guy KawasakiRead
Similar quotes
I think we are at the dawn of a new era in commercial space exploration.
Elon MuskRead
You can't solve a problem with the management of technology with more technology.
Bill JoyRead
I love making YouTube videos. I love Tumblr, I love Twitter. I love talking with people I find interesting about stuff I find interesting, and the Internet is a great way to do that.
John GreenRead
What the computer in virtual reality enables us to do is to recalibrate ourselves so that we can start seeing those pieces of information that are invisible to us but have become important for us to understand.
Douglas AdamsRead
Technological society leads to increasing numbers of people who cannot adapt to the inhuman rhythm of modern life with its emphasis on specialization. A class of people is growing up who are unexploitable because they are not worth employing even for the minimum wage. Technological progress makes whole categories of people useless without making it possible to support them with the wealth produced by the progress.
Jacques EllulRead
Our social networks, our news, our mundane existence and our important moments are all mediated by algorithms, whose proprietary, profit-driven, ad-financed nature seeps into every small micro-interaction.
Zeynep TufekciRead