The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right.
Interpretation
What this quote means
This quote emphasizes the importance of trusting our intuition in decision-making.
Tim Cook's quote highlights the moments in life when instinct or gut feelings become more relevant than logical analysis. It suggests that there are occasions when our inner sense can guide us toward the right choices, indicating the significance of personal judgment and experience over strictly rational considerations.
Themes
IntuitionGut FeelingDecision MakingTrustWisdom
In practice
Example use cases
During a motivational talk about making career choices.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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