The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.
Interpretation
Technology companies have a responsibility to combat fake news while respecting freedom of speech.
In this quote, Tim Cook emphasizes the dual responsibility of technology companies to provide tools that reduce the spread of fake news and misinformation, while also upholding the fundamental principles of freedom of speech and a free press. He suggests that there exists a delicate balance between safeguarding these freedoms and mitigating the negative impacts of false information on readers and society as a whole.
In practice
To highlight the importance of responsible media consumption during a tech conference.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
The study of thinking machines teaches us more about the brain than we can learn by introspective methods. Western man is externalizing himself in the form of gadgets.
Celtel established a mobile phone network in Africa at a time when investors told me that there was no market for mobile phones there.
I don't care whether the technology is invented by our employees. I want to bring everybody's innovations into our ecosystem together.
I have seen women who are very interested in tech finish their graduate or undergraduate degrees, but then choose not to pursue a career in tech because they're not sure they want to spend the next 20-30 years in an industry that's very male dominated.
The Internet may well disempower the nation state, but at the same time, it also strengthens certain specific state functions - like surveillance. As a political entity, it doesn't empower the nation sate. It creates the availability of much more data than the digestive system of the nation state could possibly assimilate.
We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren't that many things people use twice a day.
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