Pixar films are not realistic. They are believable for the worlds we are creating.
John LasseterRead
Animation is the one type of movie that really does play for the entire audience. Our challenge is to make stories that connect for kids and adults.
Interpretation
What this quote means
Animation appeals to all ages, and the goal is to create stories that resonate with both children and adults.
John Lasseter emphasizes the unique ability of animation to engage a diverse audience. He notes that the challenge lies in crafting narratives that can connect with both children and adults, reflecting the multifaceted nature of storytelling in animated films and highlighting the need for universal themes that resonate across age groups.
Themes
AnimationStorytellingAudienceUniversalChildrenAdults
In practice
Example use cases
In a presentation about the impact of animated films, you could use this quote to illustrate the broad appeal of animation.
More from John Lasseter
All quotes →Everything I do and everything Pixar does is based on a simple rule: Quality is the best business plan, period.
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You know, going to the movies has always been recession-proof. It's fairly cheap entertainment; it's classic escapism.
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At Pixar, good ideas may be cut from a film, but they are never forgotten.
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If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.
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Pixar is not about computers, it's about people.
John LasseterRead
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